The Breaking News Network is Non-Marketing Marketing

The Breaking News Network is Non-Marketing Marketing


Here is information on our new Breaking News Site


The Breaking News NetworkSounds clever doesn't it. But the revolution caused by the internet opening up media is more than clever, it is a change in the rules of engagement. First, we all are now familiar with pull marketing versus push marketing. Push is what we used to do, cram real estate down people throats. After the internet the game changed as well as our sense of control. Now we had to ask permission, but that has not stopped Realtors from schlepping the old ways onto platforms like Facebook with zero success. Now with informative blogs and targeted IDX solutions we can invite people in with something that is beneficial. However, what do we do when we stop thinking like a Realtor and more like a normal human being?  

Time for The Match Game, survey said! They think about everything but real estate 99.0% of the time. This is why we blog about amenities or give reviews on Yelp. But something else is missing. How are people getting local content about all things going on in one place? It isn't about the newspaper anymore, or a weekly magazine. it is about what is happening now. You get bonus points if you are now thinking about Twitter. Much effort is wasted on Twitter, but there is much to be learned and analyzed. It should be an object lesson to us that the first reports of Michael Jackson's death were spread by Twitter and not the news media. Twitter is about real time, but Twitter is a confusing maze of information also. Enter The Breaking News Network.

Patrick Kitano and the folks at Domus Consulting understand that media is not proprietary and aggregating them into a news network that is a place for all things happening in your town . You combine news, politics, food, social events, non-profit promotion, and more in one place. You load it all on a Worpress blog with a scrolling widget, add some other important add ons, create a sister site on Facebook, and you can become the local news source. In the last two weeks my site, has added over 200 followers with no promotion, and the Facebook site has added 700 more. That is two weeks friends and neighbors. Am I an original at this? Yes for Oklahoma City, but if you want to see all the participants go to List of Breaking News sites. For information about what Breaking News is, go to this explanation. I am experimenting with forums, polls, and IDX to see how far I can go with this, and so far it works.

Here is the pay off. On the Facebook page OKC Breaking News I am already getting 587 visitors a week. The numbers on both will keep building. I am offering this as a public service, and there is not a link to my real estate website. I don't like to be sold and I don't believe others do either. The key is the numbers and givng the public the benefit of knowing when two for one tacos are available, weather, traffic, and all that matters in their life. The network is also an organic one like Active Rain, it is building city by city. Your own Missy Caulk is a leader of this with If your city does not have a participant you can contact Patrick Kitano at I would say that this is a an opportunity just like at the beginning at Active Rain. The rules of engagement have changed, and this platform is like what the O-Jays said about the Love train, "Don't miss this train at the station, cause if you miss it, I feel sorry for you".  

Michael Cantwell

Sales Manager, Envoy Mortgage, Palm Beach Gardens Florida

My website -

My Mobile # 561-262-5366

Sales Manager - NMLS: 644428
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Comment balloon 2 commentsMichael Cantwell • April 24 2010 06:45AM


I think after the heated political environment of the last year a lot of people have become news addicts - and more tuned in to what is going on in general. Breaking News as non-marketing marketing is a great concept - people are ready!

Posted by Pam Turner, REALTOR®, e-PRO®, SFR (Century 21 Belk Realtors Dalton GA) about 10 years ago

Thanks Pam, I agree and as I read my morning headlines it seems like the political battles are never ending.  I am very excited about this change.



Posted by Michael Cantwell, Helping you manage your largest asset. (Highlands Residential Mortgage Ltd., - NMLS ID #134871) about 10 years ago

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